Adidas is a German sports activities attire producer and dad or mum firm of the Adidas Group, which consists of the Reebok sportswear firm, golf firm (together with Ashworth), and Rockport. Apart from sports activities footwear, the corporate additionally produces different merchandise resembling luggage, shirts, watches, eyewear and different sports activities and clothes-associated items. The corporate is the biggest sportswear producer in Europe and the second greatest sportswear producer on the earth, after its American rival Nike.
Adidas was based in 1948 by Adolf “Adi” Dassler, following the cut up of Gebrüder Dassler Schuhfabrik between him and his older brother, Rudolf. Rudolf later established Puma, which was the early rival of Adidas. Registered in 1949, Adidas is at present primarily based in Herzogenaurach, Germany, together with Puma.
The corporate’s clothes and shoe designs sometimes characteristic three parallel bars, and the identical motif is integrated into Adidas’s present official brand. The “Three Stripes” had been purchased from the Finnish sport firm Karhu Sports activities within the 1951. The corporate income for 2009 was listed at €10.38 billion and the 2008 determine at €10.eighty billion.