American Girl is an American line of 18-inch (forty six cm) dolls launched in 1986 by Nice Firm. The dolls painting eight– to eleven–yr–outdated ladies of a wide range of ethnicities. They’re offered with accompanying books informed from the perspective of the women. Initially the tales targeted on varied intervals of American historical past, however had been expanded in 1995 to incorporate characters and tales from up to date life. A wide range of associated clothes and niknaks can also be out there.
Pleasant Company was based in 1986 by Nice Rowland, and its merchandise had been initially purchasable by mail order solely. In 1998, Nice Firm turned a subsidiary of Mattel. The corporate has been awarded the Oppenheim Toy Portfolio Award eight occasions.
The Historic Characters line of 18-inch dolls have been initially the primary focus of Pleasant Company. This product line goals to show facets of American historical past by means of a six-guide collection from the angle of a 9- to eleven-12 months-previous woman dwelling in that point interval. Though the books are written for an eight to 12 12 months-outdated target market, they endeavor to cowl vital matters resembling youngster labor, little one abuse, poverty, racism, slavery, animal abuse, and conflict in manners acceptable for the understanding and sensibilities of their younger viewers.
In 1995 Pleasant Company launched a line of latest dolls: American Girls of At present. In 2006 the product line was renamed Just Like You; it was modified once more, in 2010, to My American Girl. This line has included over sixty one completely different dolls through the years. Every doll has a special mixture of face mould; pores and skin tone; eye coloration; and hair colour, size texture, and/or type. American Lady states that this selection permits prospects to decide on dolls that “symbolize the individuality and variety of right this moment’s American girls.” All kinds of up to date clothes, equipment, and furnishings can also be accessible, and there are common releases and retirements to replace this line. Annually, a Woman of the Yr doll is launched who has her personal particular expertise.
Bitty Baby is a line of child dolls focused to kids aged three and older. They’re half the worth of full measurement American Girl dolls. The Bitty Twins line debuted in 2003 to symbolize barely older toddlers and/or preschoolers.
A reboot of the Historical Characters line dubbed as BeForever was launched in August 2014, full with redesigned outfits, a two-quantity compilation of beforehand-launched books, and a “Journey E book” for every character, with gamers taking the position of a gift-day lady who discovered her approach to the previous and met up with one of many Historic women. The road additionally coincided with the relaunch of Samantha Parkington, whose assortment was beforehand discontinued in 2008.