Baja Fresh is a series of quick-informal Tex Mex eating places based in Newbury Park, California in 1990 and headquartered in Irvine, California. The chain emphasizes recent components, and every restaurant encompasses a self-serve salsa bar.
The chain operates 256 eating places in 29 states. Internationally, there are shops in Singapore and in 2010 opened a variety of shops in Dubai, together with Dubai Mall and Deira Metropolis Centre.
Rivals embrace California Tortilla, Panchero’s Mexican Grill, Chipotle Mexican Grill, Moe’s Southwest Grill, Qdoba Mexican Grill, Rubio’s Fresh Mexican Grill, Tijuana Flats.
In 1990, Jim and Linda Magglos took out a 3rd mortgage on their dwelling and opened the primary Baja Fresh in Newbury Park, California within the Conejo Valley. Franchising started in 1995, and the chain had expanded to 31 retailers by 1997. In 1998, the Magglos labored with Greg Dollarhyde and Pete Siracusa, who recapitalized the guardian firm, acquired enterprise capital and acquired shares from exterior holders to take management of Baja Fresh. Dollarhyde turned CEO with Siracusa as Chairman and Magglos as President, they then grew the chain from forty five places in 1998 to 249 shops.
In 2002, Wendy’s Worldwide bought Baja Fresh for $275 million. As a completely owned subsidiary of Wendy’s, the 249 restaurant chain noticed persistently declining similar retailer gross sales. In 2006, Wendy’s bought the roughly 300-location Baja Fresh chain for $31 million to a non-public investor consortium that operates different eating places, together with Candy Manufacturing unit, La Salsa, Cinnabon and Denny’s. The consortium is led by David Kim, who took on the function of CEO of the corporate.
In 2009, Baja Fresh moved its company headquarters from Thousand Oaks to Cypress, California, and closed all places in central Ohio. Between 2009 and 2010, the chain closed shops in Berkeley, Pasadena and Torrance, California. In late 2011, the corporate moved its major company workplace from Cypress to Irvine. In early 2012, the chain closed its retailer in Newbury Park, California, web site of the primary Baja Contemporary. On April 12, 2013 Baja Fresh closed all 5 areas in Phoenix, Arizona with out discover. On April 5, 2012, David Kim stepped down from his place as firm CEO. His place is resumed by firm president Chuck Rink, who now holds each titles.