Bath & Body Works, LLC, is an American retail retailer below the L Manufacturers (previously Limited Brands) umbrella. It was based in 1990 in New Albany, Ohio and has since expanded throughout the US and Canada. It focuses on shower gels, lotions, perfume mists, perfumes, candles, and residential fragrances.
Bath & Body Works was based in 1990 in New Albany, Ohio. In 1997, a secondary model referred to as Bath & Body Works at Home was launched. The division has since been renamed White Barn Candle Firm.
The corporate launched each a seasonal catalog and an internet site in 2006. In November 2006, Bath and Body Works launched its first tv business commercial. Internet gross sales as of January 28, 2006, had been US$2,285,000,000, considerably greater than all different L Manufacturers, besides Victoria’s Secret.
In July 2008, the corporate introduced that it was opening six areas in Canada. With the corporate buying Canadian-primarily based La Senza, they felt it was the chance to maneuver right into a rising Canadian market, with The Physique Store being its major competitors.
Bath and Body Works operates greater than 1,600 shops. In October 2010, they opened their first shops outdoors of North America in Kuwait, by the franchise large M.H. Alshaya.