Old Navy is an American clothing brand as well as a chain of stores owned by Gap, Inc., with corporate operations in San Francisco and San Bruno, California. It is one of the first major corporations to house headquarters in the new Mission Bay district of San Francisco.
Gap, Inc. was run by President and CEO Paul Pressler from September 2002 through January 22, 2007. Robert J. Fisher served as Interim Chief Executive Officer commencing January 22, 2007. Glenn Murphy is the current CEO of Gap, Inc. The President of Old Navy is John Wyatt.
Old Navy’s target market largely consists of price conscious though still fashion oriented teens to adults. The clothing is more affordable than its other Gap, Inc., counterparts. Old Navy’s stores contain specialized sections for infants, boys, girls, men, and women. Most recently, Old Navy launched a re-worked line of denim for women sizes 0 to 20, men’s re-worked denim and released the new line in fall 2008. In addition to clothing, Old Navy also sells a variety of accessories such as shoes, handbags, toys, hats, and sunglasses, along with a line of clothing and toys for dogs.
For many years, Old Navy has attempted to put out a product a year that focuses on attempting to catch on, some more successful than others. The products that stand out are the Tech Vest, Flip Flops, and the Performance Fleece.
Old Navy informally bills itself as an all-American brand, despite producing most of its clothes outside the United States. The chain releases a shirt every summer emblazoned with an American flag. Each year’s shirt features a slightly altered flag graphic with the year listed underneath. Alternatively, they also offer shirts with the Puerto Rican flag on them. In its Canadian stores, a similar shirt with the Canadian flag is sold. Likewise they frequently release additional holiday shirts including, but not limited to: Thanksgiving, Halloween, Valentine’s Day, Christmas, and for 2009, Groundhog Day.