Puma AG Rudolf Dassler Sport, formally branded as PUMA, is a serious German multinational firm that produces excessive-finish athletic sneakers, life-style footwear and different sportswear. Fashioned in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the 2 brothers deteriorated till the 2 agreed to separate in 1948, forming two separate entities, Adidas and Puma. Puma is at the moment primarily based in Herzogenaurach, Germany.
The corporate is understood for its soccer sneakers and has sponsored acclaimed footballers, together with Pelé, Eusébio, Johan Cruijff, Enzo Francescoli, Diego Maradona, Lothar Matthäus, Kenny Dalglish, Didier Deschamps and Gianluigi Buffon. Puma can also be the sponsor of the Jamaican observe athlete Usain Bolt. In america, the corporate might be finest recognized for the suede basketball shoe it launched in 1968, which ultimately bore the title of New York Knicks basketball star Walt “Clyde” Frazier, and for its endorsement partnership with Joe Namath.
Following the cut up from his brother, Rudolf Dassler initially registered the brand new-established firm as Ruda, however later modified to Puma.:31 Puma’s earliest emblem consisted of a sq. and beast leaping by a D, which was registered, together with the corporate’s title, in 1948. Puma’s shoe designs characteristic the distinctive “Formstripe”,:33 with clothes and different merchandise having the brand printed on them.
The corporate additionally gives strains sneakers and sportswear, designed by Lamine Kouyate, Amy Garbers and others. Since 1996 Puma has intensified its actions in the US. Puma owns 25% of American model sportswear maker Brand Athletic, which is licensed by American skilled basketball and affiliation soccer leagues. Since 2007 Puma AG has been a part of the French luxurious group PPR.