Victoria’s Secret is an American retailer of women’s wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales of over US$5 billion and an operating income of $1 billion in 2006. Victoria’s Secret is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both of which feature top fashion models.
Founded in 2004 and marketed towards late-teen and college-age women, sub-brand PINK sells age-appropriate underwear, sleepwear, lounge wear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria. The PINK brand is marketed to be fun, playful, and flirtatious. Ambrosio, Kerr, and Prinsloo have all been official faces of PINK. Other models, such as Jessica Stam, Rosie Huntington-Whiteley, Erin Heatherton, Chanel Iman, Candice Swanepoel and Elsa Hosk have been taking part in events for the brand. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook, MySpace, and other social media that is of interest to young adults. In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logo’s and names.